.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a label ambassador and also a client in the firm, it provided ETRetail.Without revealing the precise percentage of risk the cricketer has taken, the business stated it is a substantial as well as tactical investment.This cooperation strives to utilize KL's tremendous popularity, particularly with young people and also exercise aficionados, to extend Boldfit's reach into low compertition markets and demographics around India.Sharing about the brand's development plannings, Pallav Bihani, owner and also chief executive officer of the provider pointed out, "Our experts are actually going all-in on extending our activewear and also footwear categories, which are actually readied to redefine the fitness market. These sectors are our future growth motors." Currently, health and fitness and also yoga exercise devices steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand name obtained a profits of Rs 73 crore. Along with critical initiatives and this partnership, the label strives to get to an income of Rs 500 crore by FY26. Founded in 2018, it currently serves over 1 crore clients every year and also targets to expand this range to 5 crore through this collaboration. Likewise, it is actually boosting its own supply establishment framework to guarantee swift delivery and also steady product availability.Looking forward, the D2C start-up anticipates an eruption in on-line traffic, social networking sites engagement, and also higher sales around our main types.
Published On Aug 1, 2024 at 10:46 PM IST.
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